Grocery Chain Adding 2,600 to Stores Southeastern Grocers

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According to a recent announcement from an Austin-based marketing network, the next time you're strolling through the produce aisle, you might notice something unusual amid the fruit.

The marketing company aims to use 2,600 Grocery TV displays spread around grocery shops in several Southern states to enable shoppers "tune in" to the newest in food advertising.

Winn-Dixie, Harveys, and Fresco y Más are part of Southeastern Grocers (SEG), and customers in Miami, Jacksonville, and New Orleans will soon experience this new technology.

According to Supermarket News, the TVs are made by the business Grocery TV and will show ad-like promos, in-store deals, event information, and more.

"We're always looking for new ways to reach out to our customers across the Southeast," says Adam Kirk, Southeastern Grocers' senior vice president of marketing operations.

According to the news release, SEG expects to add 6,000 more Grocery TV displays before the end of the year. The Jacksonville, Fla.-based corporation now has 423 locations across five states.

Amazon Fresh, like SEG, has been aiming to improve its consumers' purchasing experience.

The company has just built seven new stores in California, Illinois, and Virginia, incorporating smart technology into the checkout experience.

Customers can use Amazon's Just Walk Out function to bypass the cash register entirely and pay using their handprints.

The shopping carts, too, are clever. The Amazon Dash Cart assists shoppers in finding the groceries they want, instantly detects them once they're in the cart, and maintains track of all the items in the cart.

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